Marshall acknowledged that NBCU’s longtime roost at Radio City could well be a target for picketers but said ad clients don’t seem deterred. “We have much more detailed and productive conversations and people feel like they can really engage, instead of rushing from event to event.” “I really think it has worked out a lot better this way,” Paramount Advertising President John Halley said. The CW, under new owner Nexstar Media, is opting for a lower-wattage press breakfast and client luncheon as opposed to the network’s traditional week-capping extravaganza at the New York City Center Theater. Netflix just a few days ago cited the strike in pulling the plug on its live show at the Paris Theatre in favor of a virtual event.
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Paramount several months ago shifted away from its longtime Carnegie Hall blowout to a series of smaller-scale dinners around the country. Two companies have opted out of live events entirely. It won’t be like last year.” In respects, he added, the presentation should be more sound than last year’s given that the $43 billion merger of WarnerMedia and Discovery closed barely a month before the 2022 upfront. … We’re trying to make sure the celebrity presence is what we’d like it to be. We’re doing a show Wednesday morning at MSG and we expect to have a big crowd for it, but it’s a different year. Ad Officer Jon Steinlauf said in an interview. “We’re still putting together the splashiness of it,” Warner Bros Discovery Chief U.S. “The show will be beautiful and will have surprise-and-delight moments.” “This has been rough for everyone.” As far as Disney’s event at the newly refurbished North Javits Center, she added, “Yes, it will have talent,” even though some notables like Jimmy Kimmel, Deadline has been told, have bowed out. “We have tremendous respect for the creative community and for unions,” Ferro said. Fox is expecting to only have unscripted personalities and those from the sports realm, while Bravo will factor heavily into NBCU’s plans, for example. Other talent is also bowing out so as not to risk crossing picket lines expected across Manhattan. Late-night hosts will no longer take the mic, with their shows dark and no guild writers available to supply jokes.
The WGA impasse, now in its second week, will nevertheless alter the upfront presentations.
So, to have a show at all (after all, plenty of talent had to Zoom in last year even without a strike) is seen as a plus. It’s more than understandable, given the fact that Covid for the past three years (remember last year’s Omicron spike?) has upended the rhythms of the upfronts established over decades. A Deadline surveyed those about to take the stage found the mood to be resolute-verging-on-hopeful, with heavy “the show must go on” energy. With billions of dollars hanging in the balance (a key chunk of the $60 billion-plus annual TV ad haul), and YouTube and Netflix now horning in on the traditional broadcast week, media ad execs have reason to sweat. All of that requires paid presence on TV and streaming.
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In the fourth quarter alone, by his count, there will be 16 wide releases from movie studios, 17 new car launches and 10 new drugs put into the market by pharmaceutical companies. “Remember, the upfront is a futures market,” Marshall said. The job market continues to churn, which means consumers still have money to spend.”ĭuring the nearly completed wave of first-quarter earnings reports, media and tech companies reported significant ad softness, but held out hope for a rebound in the second half of 2023. “Supply chain issues have improved, inflation is slowing down. “We feel dramatically better about things than we were a few months ago,” he said prior to the news about Yaccarino on Thursday added another stunning layer of drama to next week’s ritual. Mark Marshall, elevated Friday to interim chairman of ad sales and partnerships at NBCUniversal after Linda Yaccarino’s stunning exit and expected move to become CEO of Twitter, expressed optimism despite it all during an interview with Deadline this week. They get to see the best of what’s coming from companies, and companies are excited to present that.” “Going into this upfront, there’s a lot of anxiety and excitement - a mix of both,” said Rita Ferro, president of ad sales and partnerships at Disney. Dispatches From The WGA Picket Lines, Day 18: David E.
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